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The IRS Form 990 is a pretty boring tax document — until a reporter starts nosing around. Every few months, a nonprofit hospital contacts Lovell for advice on how to manage media inquiries into their 990. Our recent blog post offers some guidance on common pitfalls and how to navigate them.

 
 
3 Easy Ways to Write Better Emails

By: Jessica Hopson, Account Supervisor

The average attention span of today’s readers is only about 8 seconds. When it comes to email, it’s important to maximize this time by getting to your point quickly and creating a clear call to action. Whether you’re drafting your next marketing campaign or sending a meeting follow up, follow these three tips for writing better emails.

 
Lovell in the News
In Modern Healthcare’s latest Next Up Podcast, Lovell Communications CEO Rosemary Plorin explains the importance of a well-developed reputation management plan in helping health systems combat crisis. “Anticipating what types of crises your organization might experience and having a response structure is key to avoiding the operational impacts and reputational impacts that come along with crisis,” said Plorin.
Clients in the News
 
In his interview with Home Health Care News, Chairman and CEO Jim Deal explains how Compassus’ diverse care portfolio and cross-continuum partnerships make the company a shoo-in to deliver a full spectrum of post-acute care services in the home.
Health care real estate firm Oman-Gibson Associates (OGA) has opened a Dallas office to embrace the vibrant southwest health care facilities market. Find out more in the Nashville Post.
Compassus and Oceans Healthcare were featured in this year's Inc. 5000 list as two of the fastest-growing private companies in America. See the full list here.
Congratulations to Nashville Business Journal's  2021 Health Care Innovation Awards honorees. This year includes Mike Uchrin (CEO & Co-Founder, Monogram Health), Entrepreneur of the Year, Mike Balcer (CFO, UnitedHealthcare of the Mid-South), Chief Financial Officer of the Year, and Suzy Sonnier (Vice President of Strategy and Development, UnitedHealthcare Community Plan of Tennessee), Community Champion.
 
From requiring discussion at the patient visit to posting flyers, Dr. Elisabeth Heath of Karmanos Cancer says simple steps to make minority patients aware of clinical trials have paid off. Read more in MedCity News.
 
 
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