If your organization is investing in media relations, how are you measuring its success? What are you evaluating other than the number of media hits per quarter or year? Without identifying Key Performance Indicators (KPIs) on the front end, it’s difficult to know where to focus your media relations efforts and then evaluate the results. As legendary management guru Peter Drucker says, “you can’t manage what you
can’t measure.” That’s why every organization – whether working with an external public relations partner or an internal communications team – should set media relations KPIs at the start of an engagement or campaign. Here's how we do it.
Hospital M&A activity may be slowing slightly after a record 2018, but that doesn’t mean hospitals and health systems are sitting idle. Driven by a variety of market forces, many hospitals continue to pursue alliances – be it in the form of a sale, joint venture or clinical affiliation. As these players plan their next move, one question that often rises to the top is what to share publicly ... and when. Read more.
Paladina Health & Activate Healthcare CEO Chris Miller penned a letter to the editor published in The Wall Street Journal about how some middlemen are able to reduce healthcare costs.
UnityPoint Health recently announced a letter of intent to explore a partnership with Sanford Health. The announcement received significant attention in industry publications, including Modern Healthcare.
UnityPoint Health launched a $100M venture fund to manage and direct the health system’s financial and strategic investment opportunities in early-stage growth companies. Matthew Warrens, managing director of innovation at UnityPoint, spoke to Business Insider with more details.
We are honored to be named alongside client AccuReg as a Nashville Business Journal2019 Small Business Awards recipient.
AccuReg customer Magnolia Regional Health Center was featured in a HealthLeaders article about proactive ways to eliminate waste in healthcare processes.
The Philadelphia Inquirer recently highlighted Activate Healthcare’s success helping client Utz Quality Foods reduce health care costs through on-site health clinics in a Sunday front-page feature.
In case you missed it ... Lovell Communications recently moved after 31 years in the
same location. We are excited to be settling into our new headquarters! Our address is now 3212 West End Ave., Suite 500, Nashville, Tennessee 37203. Please be sure to update your records!
