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Build a Case Study That Drives Interest and Sales
By Philip Betbeze, Senior Advisor

A compelling case study can be a critical component in demonstrating your organization’s skills and competencies to potential new customers. A good case study is more than just a few facts about the positive outcomes a client achieved; it should clearly draw the contrast between the situation before and after the customer engaged you. Case studies are also critical to generating interest from trade and general media reporters. An article by a third-party gives your case study story further credibility and reach than you may achieve through other promotional strategies. So, where do you start?

Strategies for Communicating Hospital Service Line Changes
By Amanda Anderson, Senior Account Supervisor

Hospitals are increasingly finding it necessary to make tough decisions to close or scale back services. In an environment of changing care delivery models, these decisions are the result of many factors including regulatory upheaval, shifting market dynamics, changes in community demographics, recruitment difficulties, volume fluctuations or unsustainable financial challenges. How hospitals communicate change — whether they’re closing an underutilized and hard-to-staff obstetrics unit or discontinuing inpatient care to focus on other services — can have far-reaching impacts. Discover strategies for communicating hospital service line changes.

Clients in the News
 
 
AccuReg CEO Paul Shorrosh offered his take on President Trump's executive order to improve health care price transparency and what it will mean for providers in Modern Healthcare and Healthcare Business Today.
 
 
 
Michael Corbett, AVP of clinical and operational improvement at Quorum Health Resources, wrote an article about the best ways to predict and prevent readmissions in value-based programs for Healthcare Business Today.
 
 
Rendina Healthcare Real Estate EVP Brian Mock penned an article about improving efficiencies in health care projects for Health Facilities Management.
 
 
 
The United Health Foundation awarded Helen Ross McNabb a three-year $1.05 million grant to help expand the University of Tennessee Medical Center Emergency Room Substance Misuse Harm Reduction and Engagement Program. The announcement was covered by several local media outlets, including the local NBC news affiliate.

 
 
 
Are you planning to attend the SHSMD annual conference in Nashville next month? Let us know! We would love to say hello!

 
In case you missed it ... Lovell Communications recently moved after 31 years in the same location. We are excited to be settling into our new headquarters! Our address is now 3212 West End Ave., Suite 500, Nashville, Tennessee 37203. Please be sure to update your records!
 
 
©2019 Lovell Communications
3212 West End Avenue, Suite 500
Nashville, TN 37203  |  615.297.7766

 
 
 
 
 

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