Health care mergers and acquisitions come in many shapes and sizes, just like brides and grooms. And much like planning a wedding, clashing styles and cultures can make for a bumpy ride when preparing for the “big day.” As communicators, we see this play out a number of different ways. Large systems or companies may invest in start-ups to
solve pressing problems or drive innovation. Sometimes the partners think and operate so differently it’s hard for boards or team members to feel confident the two could live peacefully under one roof. To smooth the way for the “big day,” consider adopting these “traditions” to help present a cohesive message and earn support from your stakeholders.
How Do You Measure Your Media Relations Success?
The goal of media relations is to raise awareness of a company’s product or service, business objective and points of differentiation among
its key audiences. Organizations may like seeing their name in print, but it takes more than securing a good story to determine the overall value of media relations on your business. Are you using the right key performance indicators (KPIs) to measure and track your media placements over time? At Lovell Communications, we consistently rely on 10 KPIs to evaluate the success of our health care clients' media relations efforts (and none of these include advertising value equivalency!).Download our checklist nowto learn how to evaluate your media relations efforts.
Clients in the News
Former Ohio Governor John Kasich and West Virginia University President Dr. Gordon Gee announced the formation of Citizens for Effective Opioid Treatment. The dual mission of the 501(c)(4) is to advance evidence-based solutions for America's opioid crisis and to educate policymakers and the public about the negative impact the crisis is having on the nation's health care infrastructure. The announcement was covered by national, local and industry
media outlets, including Modern Healthcare.
We are so proud of our clients! Congratulations to AccuReg and Oceans Healthcare for making the Inc. 5000 list of most successful companies.
Congratulations to Oceans Healthcare for being one of only 15 companies to make both the Inc. 5000 and Dallas Business Journal Middle
Market 50 lists this year.
The Dallas Morning News broke the story that29 Texas hospitals
filed a civil lawsuit against the manufacturers, distributors and retailers of opioid-based drugs. According to the lawsuit, Texas hospitals have incurred billions of dollars in costs to treat opioid-related addiction in the past two decades, while a substantial portion of those costs were not covered or reimbursed through public and private insurance.
Clients Activate Healthcare and Quorum Health Resources were quoted in Managed Healthcare Executive discussing the link between chronic health conditions and high spending. The publication also featured Oceans Healthcare and AccuReg in an article about the future of health care.
The United Health Foundation awarded Helen Ross McNabb a three-year $1.05 million grant to help expand the University of Tennessee Medical Center Emergency Room Substance Misuse Harm Reduction and Engagement Program. The announcement was covered by several local media outlets, including the local NBC news affiliate.
