By: Erin George, Senior Advisor Giving a presentation, conducting a media interview, or just participating in an internal meeting is a dramatically different experience via video than in person. Company leaders, in particular, face a new and different challenge — not only must you inform, engage and support your workforce during a historically stressful time for your employees and your business, you’ve got to do it through a screen. Here are a few tips to help health care leaders ace their next video engagement.
By: Jessica Hopson, Account Supervisor As many states begin reopening, hospitals are preparing to once again offer non-emergency procedures and routine care. Your facility and staff may be ready to accept patients, but are patients ready to return? Helping the community understand the importance of seeking routine and preventative care in the midst of a pandemic requires transparent and targeted communication. Here are five tips for marketing
health care services post-COVID-19.
As we all try to navigate unusual circumstances in the age of COVID-19, many of us turn to social media for support and a sense of community. Being connected is more important now than ever as people rely on social media to stay in touch with loved ones, follow the news and keep entertained while in isolation. Consider these five tips to help your business adjust your social media strategy to strengthen trust and connections with your audience during a real-world
crisis.
Clients in the News
Attorney at Law Magazine featured a column by attorney Don Barrett discussing a recent court ruling that will clear the way for hospitals across the country to pursue financial and operational harm claims against opioid manufacturers and distributors.
Morgan Medical Center CEO Ralph Castillo shared the most challenging aspect of resuming elective surgeries in Becker’s Hospital Review. Find out what he has to say.
Client Oceans Healthcare has been on the frontlines, fighting for patients’ access to mental health care as COVID-19 spread across the country. CEO Stuart Archer discusseswhat the future might look like post-coronavirus with Axios.
Webb Diagnostic Technologies will begin marketing a total antibody test that is 99% accurate and detects all antibodies for SARS-CoV-2 (the virus that causes COVID-19) in one minute. The point-of-care test fits in the palm of your hand and requires no lab equipment. Learn more in the Nashville Post.
