With many hospitals already struggling, experts fear the latest surge in COVID-19 cases may trigger a wave of bankruptcies across the industry. While reorganization is a complex legal process, the importance of an effective communications strategy cannot be underestimated. Maintaining the trust and confidence of all stakeholders is key to continued operation and, ultimately, a successful emergence.
Over the past few months many businesses have shifted their event marketing strategies to embrace a virtual format as a result of the COVID-19 outbreak. While transition to virtual requires upfront work – and may involve some technology investment if you want to really stand out – the online format can offer a lot of advantages. If you’re hosting an online event, consider these tips to increase attendance and engage your audience.
Digitalhealth technologies are redefining the patient experience, and COVID-19 has accelerated the use and growth of digital resources. UnitedHealthcare Chief Medical Officer of Population Health Management Dr. Donna O’Shea discusses three strategies healthcare providers can use to expand patient services and grow their practices.
Telehealth is having a moment during COVID-19. But does it have staying power? Questions remain, such as appropriate reimbursement compared with an office visit, says Brighton Health Plan Solutions CMO A. Bartley Bryt in a HealthLeaders Exchangevideo.
Care navigation is emerging as a cost savings strategy of choice for companies eager to reduce costs by connecting employees with high-quality care. Healthcare Bluebook CEO Scott Paddock discusses the benefits of care navigation in a recent column for Employee Benefit
Adviser.
